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Governments at the local, regional and national levels are challenged by dramatic increases in the frequency of chronic diseases, obesity and sedentary lifestyles. Physical inactivity is a major contributor to these problems.

Promoting physical activity requires the involvement and cooperation of all levels of government (national, regional and local), with clear roles and commitments for each level.

Exercise is Medicine (EIM) is a multi-organisational initiative coordinated by the American College of Sports Medicine (ACSM) that is focused on encouraging primary care physicians and other health care providers to include exercise when designing treatment plans for patients.

The Conference had worldwide experts dealing with the different aspects of the importance of exercise.