Professor Mike Loosemore

Dr. Mike Loosemore, a leading sports physician based at the new Institute, advocates that activity rather than exercise is a crucial, but an underused therapy to prevent, manage and treat many medical conditions.

Exercise is Medicine is a movement that does emphasise the importance of behaviour. Launched in 2007 by the American College of Sports Medicine and the American Medical Association, it is dedicated to changing peoples’ behaviour towards exercise, which it suggests is crucial to the prevention, management and treatment of type 2 diabetes, heart disease and cancer.