Keen to discover the effectiveness of short healthcare videos as a communication tool for patients, Dr. Seth Rankin, the managing partner of Wandsworth Medical Centre, London, emailed his patients living with diabetes short videos about their condition, and surveyed their opinions afterwards, which we report.
“Healthcare information in video format distributed directly to patients’ mobiles is a more effective way to educate people living with diabetes, and propel them towards self management with an eye to slowing the onset of complications,” says Rankin.
According to Dr. Sufyan Hussain,an endocrinologist and lecturer from Imperial College, London, Clinical Lead on the Wandsworth project, “Despite accounting for 10% of the NHS budget and 8% of UK's population diabetes healthcare systems still need considerable improvement, particularly in management, strategy and infrastructure. Communicating important health information via video, can help significantly to improve the quality of care and efficiency in an over burdened healthcare system.”
“The next ‘big thing’ in healthcare . . . . is IT, which will dramatically change the way health professionals interact with patients. Every step of a patient’s care will be determined by protocols on a hand-held device. This will make healthcare safer and shift many hospital activities into the home,” says Dr Devi Shetty, world-renowned heart surgeon, founder and chairman of Narayana Health, India’s largest multi-purpose hospital group and the person said to have, “the biggest impact on healthcare on the 21st century”.
Shetty also warns that, “Despite the advantages of such technologies, the medical community is reluctant to accept them.”
Although doctors and patients have iPads and smartphones and use social networks, the healthcare community, “fights like mad to resist change”, and fails to embrace life-saving technologies, which would improve patient care and reduce costs.
Improving the quality of healthcare usually means significant cost hikes. Acute kidney injury (AKI), however, which kills between 12,000 and 42,000 people in England each year, can be reduced at little cost, and could save the NHS between £434 million and £620 annually.
Severe dehydration is one of the main causes of AKI. Informing at risk patients of the importance of drinking water could reduce the incidence rate of AKI.